Archive for March, 2010

www.blendtec.com/willitblend

These guys are very clever! They know how to take something rather dull such as a ‘kitchen blender’, and spice it up into something compelling!
They’ve filmed many videos of trying to blend unusual items, simply to answer the age old question… “will it blend?”.

Aswell as the outrageous “don’t try this at home” videos, they’ve got a massive Facebook following of almost 17,000 fans!

Posted by Gail on March 30th, 2010 under Marketing Strategies, Video Favourites, Website Favourites Tags: , , , ,  •  7 Comments

www.thomassabo.com

Thomas Sabo is not just any Jeweller. He’s taken his offline persona and put together a website that oozes personality and captivating storytelling. There wouldn’t be too many Jewellers who can do achieve online what Thomas Sabo has!

Before you leave his website, you absolutely must view his video. This video and website is an incredible showcase of how the best way to draw your audience into your sales funnel is through emotive storytelling.

Posted by Gail on March 30th, 2010 under Marketing Strategies, Video Favourites, Website Favourites Tags: , , , , , , , , ,  •  10 Comments

www.yikebike.com

Because my background is in Television Commercials, I get immense enjoyment when I come across online videos that are captivating. This Yike Bike video has cleverly used persona to draw on the audiences emotive side. Also plays on solving problems that the audience and their peers are currently experiencing. All aspects which are critical in creating Buzz

Posted by Gail on March 30th, 2010 under Marketing Strategies, Video Favourites, Website Favourites Tags: , , , , , ,  •  1 Comment

Outrageous Advertising that’s Outrageously Successful by Bill Glazer

In this book Bill shows you how he took the principles he learnt from Dan Kennedy and created a huge menswear store empire when all other menswear chains were closing down. Bill then went onto work as a consultant and alot of the examples in the book show his work as a consultant – vital because it showcases how these strategies can be used in a wide spectrum of industries.

Posted by Gail on March 30th, 2010 under Marketing Strategies, Swipe File - Resources Tags: , , , , , , , ,  •  4 Comments

Dean Hunt – Authority on Buzz Marketing

Dean has an uncanny ability to captivate an audience with his online and offline persona. Through some brave experimenting, Dean has unleashed a Buzz Marketing strategy which allows him to basically print his own money! Not a natural public speaker, Dean is an inspiration with his bravery at getting infront of a camera and audience.

Posted by Gail on March 30th, 2010 under Guru Favourites, Marketing Strategies Tags: , , , , , , , , , ,  •  58 Comments

Gary Vaynerchuk – founder of www.tv.winelibrary.com

Gary really knows how to develop online and offline persona and make alot of money out if it! He’s only in his 20’s and has taken his dad’s small wine boutique store into what is now fast approaching a US$60 Million dollar a year business! Gary has capitalised on his strengths (starting a video blog), which is the single biggest reason why this is such an outstanding success. Gary is very much in demand on the speaking circuit too!

Posted by Gail on March 30th, 2010 under Guru Favourites, Marketing Strategies Tags: , , ,  •  2 Comments

Help my Business Sucks by Andrew Lock

I’ve become an avid follower of Andrew’s regular online shows. His success is driven from understanding and capitalising on his strengths, then using those strengths to add value to his viewers businesses. Andrew and I both share a keen interest in the principles that Dan Kennedy and Bill Glazer teach.
Recommend everyone watches episode 99.5 – it’s the best episode yet!

Posted by Gail on March 30th, 2010 under Marketing Strategies, Website Favourites Tags: ,  •  2 Comments

The 28 Laws of Attraction by Thomas Leonard

Recommend that everyone listens to this 6 CD set, and implement with determination atleast 5 of the 28 laws. It is instrumental in ridding your life of clutter, and getting clarity in what you need to create, own and run a successful empire. Very worthwhile listening too!

Posted by Gail on March 30th, 2010 under Swipe File - Resources Tags: ,  •  3 Comments

Becoming a Maven in your Market

Some good key ideas which I am already putting into work. I firmly believe this concept accelerates business success no matter what industry you are in.

Posted by Gail on March 30th, 2010 under Marketing Strategies, Swipe File - Resources Tags: , ,  •  No Comments

Wealth Dynamics by Roger Hamilton

I recommend everyone gains an understanding of their individual wealth profile and how to capitalise on it. Each of the 8 wealth profiles have complementary partner profiles. This means that you have greater chance of wealth and business success if you partner up with certain other profiles than if you go it alone. Businesses should comprise of all 8 profiles if they want mind blowing success without all the headaches!

Posted by Gail on March 30th, 2010 under Swipe File - Resources Tags: , ,  •  17 Comments