BOOK: The Adweek Copywriting Handbook by Joseph Sugarman
If you are looking at writing Advertorial type advertising, then this is the ultimate resource!
This book is one of those fantastic resources that details case studies of both good and bad examples.
Initially I read through the bad examples and thought they were okay.  But after hearing Joseph’s comments [...]

BOOK: Copywriting – Successful writing for design, advertising and marketing by Mark Shaw
Another book which I borrowed from the Library, and one which I am shamelessly re-issuing because it’s so jam packed full of good ideas!
Part of the appeal of this book is that it constantly generates ideas for me.  Every time I have a [...]

BOOK: Guerrilla Marketing In 30 Days by Jay Conrad Levinson & Al Lautenslager
I borrowed this book from the local library on a whim when looking for resources to sharpen up my Marketing skills.
It’s an extremely easy read and covers a huge variety of valuable topics which tie into Marketing.  The idea is to read one [...]