http://www.youtube.com/user/northlandnz
I am so proud of Destination Northland for their series of simple yet very clever ‘Bazza’ videos showcasing Northland as a destination for Australians to visit. They’ve broken away from the stock standard tourism videos of boring yet pretty pictures, and instead  capitalised on Buzz marketing by creating these ultra funny Bazza videos.
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These guys are very clever! They know how to take something rather dull such as a ‘kitchen blender’, and spice it up into something compelling!
They’ve filmed many videos of trying to blend unusual items, simply to answer the age old question… “will it blend?”.

Aswell as the outrageous “don’t try this at home” videos, they’ve got a massive Facebook following of almost 17,000 fans!

Thomas Sabo is not just any Jeweller. He’s taken his offline persona and put together a website that oozes personality and captivating storytelling. There wouldn’t be too many Jewellers who can do achieve online what Thomas Sabo has!

Before you leave his website, you absolutely must view his video. This video and website is an incredible showcase of how the best way to draw your audience into your sales funnel is through emotive storytelling.

Because my background is in Television Commercials, I get immense enjoyment when I come across online videos that are captivating. This Yike Bike video has cleverly used persona to draw on the audiences emotive side. Also plays on solving problems that the audience and their peers are currently experiencing. All aspects which are critical in creating Buzz