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	<title>Gail Appleton</title>
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	<link>http://www.gailappleton.com</link>
	<description>Fascinated with Marketing Strategies that actually work!</description>
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		<title>Update from Gail</title>
		<link>http://www.gailappleton.com/2011/04/update-from-gail/</link>
		<comments>http://www.gailappleton.com/2011/04/update-from-gail/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 10:48:19 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Updates from Gail]]></category>

		<guid isPermaLink="false">http://www.gailappleton.com/?p=342</guid>
		<description><![CDATA[I would like to thank all of you who take the time to comment.  All your comments are much appreciated. Thank you!
At over 4700 comments from readers in less than one year,  I hope you understand that it&#8217;s no longer practical to publish the comments.
Sorry that I haven&#8217;t been able to post new content for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Adweek Copywriting Handbook by Joseph Sugarman</title>
		<link>http://www.gailappleton.com/2010/08/the-adweek-copywriting-handbook-by-joseph-sugarman/</link>
		<comments>http://www.gailappleton.com/2010/08/the-adweek-copywriting-handbook-by-joseph-sugarman/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 07:16:52 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Marketing Books]]></category>
		<category><![CDATA[Advertorial copywriting]]></category>
		<category><![CDATA[copywriting ideas]]></category>
		<category><![CDATA[Joseph Sugarman]]></category>

		<guid isPermaLink="false">http://www.gailappleton.com/?p=322</guid>
		<description><![CDATA[BOOK: The Adweek Copywriting Handbook by Joseph Sugarman
If you are looking at writing Advertorial type advertising, then this is the ultimate resource!
This book is one of those fantastic resources that details case studies of both good and bad examples.
Initially I read through the bad examples and thought they were okay.  But after hearing Joseph&#8217;s comments [...]]]></description>
		<wfw:commentRss>http://www.gailappleton.com/2010/08/the-adweek-copywriting-handbook-by-joseph-sugarman/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Copywriting &#8211; Successful writing for design, advertising and marketing by Mark Shaw</title>
		<link>http://www.gailappleton.com/2010/08/copywriting-successful-writing-for-design-advertising-and-marketing-by-mark-shaw/</link>
		<comments>http://www.gailappleton.com/2010/08/copywriting-successful-writing-for-design-advertising-and-marketing-by-mark-shaw/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 06:36:47 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Marketing Books]]></category>
		<category><![CDATA[advertising and marketing]]></category>
		<category><![CDATA[Copywriting tips]]></category>
		<category><![CDATA[Mark Shaw]]></category>

		<guid isPermaLink="false">http://www.gailappleton.com/?p=319</guid>
		<description><![CDATA[BOOK: Copywriting &#8211; Successful writing for design, advertising and marketing by Mark Shaw
Another book which I borrowed from the Library, and one which I am shamelessly re-issuing because it&#8217;s so jam packed full of good ideas!
Part of the appeal of this book is that it constantly generates ideas for me.  Every time I have a [...]]]></description>
		<wfw:commentRss>http://www.gailappleton.com/2010/08/copywriting-successful-writing-for-design-advertising-and-marketing-by-mark-shaw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guerrilla Marketing In 30 Days by Jay Conrad Levinson &amp; Al Lautenslager</title>
		<link>http://www.gailappleton.com/2010/08/guerrilla-marketing-in-30-days-by-jay-conrad-levinson-al-lautenslager/</link>
		<comments>http://www.gailappleton.com/2010/08/guerrilla-marketing-in-30-days-by-jay-conrad-levinson-al-lautenslager/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 04:55:04 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Marketing Books]]></category>
		<category><![CDATA[Clarity in business]]></category>
		<category><![CDATA[How to become great]]></category>
		<category><![CDATA[How to become successful]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://www.gailappleton.com/?p=315</guid>
		<description><![CDATA[BOOK: Guerrilla Marketing In 30 Days by Jay Conrad Levinson &#38; Al Lautenslager
I borrowed this book from the local library on a whim when looking for resources to sharpen up my Marketing skills.
It&#8217;s an extremely easy read and covers a huge variety of valuable topics which tie into Marketing.  The idea is to read one [...]]]></description>
		<wfw:commentRss>http://www.gailappleton.com/2010/08/guerrilla-marketing-in-30-days-by-jay-conrad-levinson-al-lautenslager/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Quotes that resonate with me today: 18 May 2010</title>
		<link>http://www.gailappleton.com/2010/05/quotes-that-resonate-with-me-today-18-may-2010/</link>
		<comments>http://www.gailappleton.com/2010/05/quotes-that-resonate-with-me-today-18-may-2010/#comments</comments>
		<pubDate>Tue, 18 May 2010 03:57:27 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Quotes To Live By]]></category>
		<category><![CDATA[Benjamin Franklin]]></category>
		<category><![CDATA[Inspirational Quotes]]></category>
		<category><![CDATA[Lou Holtz]]></category>
		<category><![CDATA[Napoleon Hill]]></category>

		<guid isPermaLink="false">http://www.gailappleton.com/?p=310</guid>
		<description><![CDATA[The world has a way of making room for the man whose actions show that he knows where he&#8217;s going.
Napoleon Hill
Ability is what you&#8217;re capable of doing.
Motivation determines what you do.
Attitude determines how well you do it. 
Lou Holtz

Well done is better than well said.
Benjamin Franklin
Our achievements today are but the thoughts of yesterday.
You are [...]]]></description>
		<wfw:commentRss>http://www.gailappleton.com/2010/05/quotes-that-resonate-with-me-today-18-may-2010/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Over the Top by Zig Ziglar</title>
		<link>http://www.gailappleton.com/2010/05/over-the-top-by-zig-ziglar/</link>
		<comments>http://www.gailappleton.com/2010/05/over-the-top-by-zig-ziglar/#comments</comments>
		<pubDate>Tue, 11 May 2010 01:04:07 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Guru Favourites]]></category>
		<category><![CDATA[Clarity in business]]></category>
		<category><![CDATA[How to become great]]></category>
		<category><![CDATA[How to become successful]]></category>
		<category><![CDATA[how to get respect in business]]></category>
		<category><![CDATA[How to overcome adversity]]></category>
		<category><![CDATA[Zig Ziglar]]></category>

		<guid isPermaLink="false">http://www.gailappleton.com/?p=289</guid>
		<description><![CDATA[BOOK: Over the Top by Zig Ziglar  &#124; Moving from survival to stability, from stability to success, from success to significance!
This is an oldie but a goodie -  I am referring to both the book and to Zig himself!!
I was introduced to Zig through an Audio CD that was sent to me as part of [...]]]></description>
		<wfw:commentRss>http://www.gailappleton.com/2010/05/over-the-top-by-zig-ziglar/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>No B.S. Live TV by Bill Glazer</title>
		<link>http://www.gailappleton.com/2010/05/no-b-s-live-tv-by-bill-glazer/</link>
		<comments>http://www.gailappleton.com/2010/05/no-b-s-live-tv-by-bill-glazer/#comments</comments>
		<pubDate>Mon, 10 May 2010 10:06:04 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Guru Favourites]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Swipe File - Resources]]></category>
		<category><![CDATA[Website Favourites]]></category>
		<category><![CDATA[Bill Glazer]]></category>
		<category><![CDATA[Business Strengths]]></category>
		<category><![CDATA[How to become successful]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Website Videos]]></category>

		<guid isPermaLink="false">http://www.gailappleton.com/?p=280</guid>
		<description><![CDATA[WEBISODES:  No B.S Live TV by Bill Glazer
These 13min webisodes are presented by one of my most trusted marketing sources Bill Glazer.   These webisodes include a segment which I get very excited about, the &#8216;S &#38; D&#8217; segment &#8211; Swipe and Deploy segment.
In the S &#38; D segments Bill shows us direct mail pieces which [...]]]></description>
		<wfw:commentRss>http://www.gailappleton.com/2010/05/no-b-s-live-tv-by-bill-glazer/feed/</wfw:commentRss>
		<slash:comments>104</slash:comments>
		</item>
		<item>
		<title>Sean D&#8217;Souza &amp; www.Psychotactics.com</title>
		<link>http://www.gailappleton.com/2010/05/sean-dsouza-www-psychotactics-co-nz/</link>
		<comments>http://www.gailappleton.com/2010/05/sean-dsouza-www-psychotactics-co-nz/#comments</comments>
		<pubDate>Mon, 10 May 2010 07:04:00 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Guru Favourites]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Website Favourites]]></category>
		<category><![CDATA[Clarity in business]]></category>
		<category><![CDATA[How to become great]]></category>
		<category><![CDATA[How to become successful]]></category>
		<category><![CDATA[Internet Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Website Strategy]]></category>

		<guid isPermaLink="false">http://www.gailappleton.com/?p=265</guid>
		<description><![CDATA[www.psychotactics.com by Sean D&#8217;Souza
It was 2006 when I first was introduced &#8216;Psychotatics&#8217;, and have been addicted to Sean&#8217;s articles and advice ever since.
I would advise anyone serious about effective marketing strategies, spends considerable time trawling through Sean&#8217;s articles. You will learn heaps!
My current area of fascination is around putting together presentations that really grab the [...]]]></description>
		<wfw:commentRss>http://www.gailappleton.com/2010/05/sean-dsouza-www-psychotactics-co-nz/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Litte Voice Mastery by Blair Singer</title>
		<link>http://www.gailappleton.com/2010/05/litte-voice-mastery-by-blair-singer/</link>
		<comments>http://www.gailappleton.com/2010/05/litte-voice-mastery-by-blair-singer/#comments</comments>
		<pubDate>Mon, 03 May 2010 03:30:49 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Swipe File - Resources]]></category>
		<category><![CDATA[How to become great]]></category>
		<category><![CDATA[How to become successful]]></category>
		<category><![CDATA[how to get respect in business]]></category>
		<category><![CDATA[How to overcome adversity]]></category>
		<category><![CDATA[Self Sabotaging]]></category>
		<category><![CDATA[strengths and weakenesses]]></category>

		<guid isPermaLink="false">http://www.gailappleton.com/?p=240</guid>
		<description><![CDATA[What I learnt from this book, is that I am not the only person with voices in my head that yoyo me from positive to negative thoughts constantly. These thoughts are the catalysts for either achieving my goals or self-sabotaging my progress.  The first step I took was to spend some time listening to the thoughts that came into my head, make a note of how many of these thoughts were constructive versus destructive.  Then work with Blair's strategies to re-direct negative thoughts into ways that work in my favour.  My life truly has improved in leaps and bounds since understanding and implementing these strategies.]]></description>
		<wfw:commentRss>http://www.gailappleton.com/2010/05/litte-voice-mastery-by-blair-singer/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Race you to the top by Tony Christiansen</title>
		<link>http://www.gailappleton.com/2010/04/race-you-to-the-top-by-tony-christiansen/</link>
		<comments>http://www.gailappleton.com/2010/04/race-you-to-the-top-by-tony-christiansen/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 03:49:45 +0000</pubDate>
		<dc:creator>Gail</dc:creator>
				<category><![CDATA[Strengths and Weaknesses]]></category>
		<category><![CDATA[Swipe File - Resources]]></category>
		<category><![CDATA[How to become great]]></category>
		<category><![CDATA[How to become successful]]></category>
		<category><![CDATA[How to overcome adversity]]></category>

		<guid isPermaLink="false">http://www.gailappleton.com/?p=220</guid>
		<description><![CDATA[BOOK: Race You To The Top by Tony Christiansen
If you&#8217;ve ever thought that life is a struggle and you aren&#8217;t achieving your goals, then PLEASE do me a favour, immediately go out and track down this book!
Tony lost his legs in a freak train accident at the age of 9 years old.  But in the [...]]]></description>
		<wfw:commentRss>http://www.gailappleton.com/2010/04/race-you-to-the-top-by-tony-christiansen/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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