BOOK: Guerrilla Marketing In 30 Days by Jay Conrad Levinson & Al Lautenslager
I borrowed this book from the local library on a whim when looking for resources to sharpen up my Marketing skills.
It’s an extremely easy read and covers a huge variety of valuable topics which tie into Marketing.  The idea is to read one [...]

WEBISODES:  No B.S Live TV by Bill Glazer
These 13min webisodes are presented by one of my most trusted marketing sources Bill Glazer.   These webisodes include a segment which I get very excited about, the ‘S & D’ segment – Swipe and Deploy segment.
In the S & D segments Bill shows us direct mail pieces which [...]

www.psychotactics.com by Sean D’Souza
It was 2006 when I first was introduced ‘Psychotatics’, and have been addicted to Sean’s articles and advice ever since.
I would advise anyone serious about effective marketing strategies, spends considerable time trawling through Sean’s articles. You will learn heaps!
My current area of fascination is around putting together presentations that really grab the [...]

http://www.youtube.com/user/northlandnz
I am so proud of Destination Northland for their series of simple yet very clever ‘Bazza’ videos showcasing Northland as a destination for Australians to visit. They’ve broken away from the stock standard tourism videos of boring yet pretty pictures, and instead  capitalised on Buzz marketing by creating these ultra funny Bazza videos.
I’ve taken quite [...]

BOOK:  Waiting for your Cat to Bark by Bryan & Jeffrey Eisenberg
This book is accompanied with a DVD and some other resources.  It was a very tough read and took alot of patience to read everything in order to unveil the gems hidden within.  So I recommend this book only for those who are very [...]

BOOK: How to Get Your Point Across in 30 Seconds of Less by Milo O.Frank
I’ve found this book particularly useful for my website and eNewsletter content writing – because on average you get only 8 seconds to captivate your visitor before they click off your website / eNewsletter / Sales Brochure etc.
Website visitors in particular [...]

Thomas Sabo is not just any Jeweller. He’s taken his offline persona and put together a website that oozes personality and captivating storytelling. There wouldn’t be too many Jewellers who can do achieve online what Thomas Sabo has!

Before you leave his website, you absolutely must view his video. This video and website is an incredible showcase of how the best way to draw your audience into your sales funnel is through emotive storytelling.

Because my background is in Television Commercials, I get immense enjoyment when I come across online videos that are captivating. This Yike Bike video has cleverly used persona to draw on the audiences emotive side. Also plays on solving problems that the audience and their peers are currently experiencing. All aspects which are critical in creating Buzz

Dean has an uncanny ability to captivate an audience with his online and offline persona. Through some brave experimenting, Dean has unleashed a Buzz Marketing strategy which allows him to basically print his own money! Not a natural public speaker, Dean is an inspiration with his bravery at getting infront of a camera and audience.

I’ve become an avid follower of Andrew’s regular online shows. His success is driven from understanding and capitalising on his strengths, then using those strengths to add value to his viewers businesses. Andrew and I both share a keen interest in the principles that Dan Kennedy and Bill Glazer teach.
Recommend everyone watches episode 99.5 – it’s the best episode yet!