http://www.youtube.com/user/northlandnz
I am so proud of Destination Northland for their series of simple yet very clever ‘Bazza’ videos showcasing Northland as a destination for Australians to visit. They’ve broken away from the stock standard tourism videos of boring yet pretty pictures, and instead  capitalised on Buzz marketing by creating these ultra funny Bazza videos.
I’ve taken quite [...]

BOOK:  Waiting for your Cat to Bark by Bryan & Jeffrey Eisenberg
This book is accompanied with a DVD and some other resources.  It was a very tough read and took alot of patience to read everything in order to unveil the gems hidden within.  So I recommend this book only for those who are very [...]

Thomas Sabo is not just any Jeweller. He’s taken his offline persona and put together a website that oozes personality and captivating storytelling. There wouldn’t be too many Jewellers who can do achieve online what Thomas Sabo has!

Before you leave his website, you absolutely must view his video. This video and website is an incredible showcase of how the best way to draw your audience into your sales funnel is through emotive storytelling.

Because my background is in Television Commercials, I get immense enjoyment when I come across online videos that are captivating. This Yike Bike video has cleverly used persona to draw on the audiences emotive side. Also plays on solving problems that the audience and their peers are currently experiencing. All aspects which are critical in creating Buzz

In this book Bill shows you how he took the principles he learnt from Dan Kennedy and created a huge menswear store empire when all other menswear chains were closing down. Bill then went onto work as a consultant and alot of the examples in the book show his work as a consultant – vital because it showcases how these strategies can be used in a wide spectrum of industries.

Dean has an uncanny ability to captivate an audience with his online and offline persona. Through some brave experimenting, Dean has unleashed a Buzz Marketing strategy which allows him to basically print his own money! Not a natural public speaker, Dean is an inspiration with his bravery at getting infront of a camera and audience.

Gary really knows how to develop online and offline persona and make alot of money out if it! He’s only in his 20’s and has taken his dad’s small wine boutique store into what is now fast approaching a US$60 Million dollar a year business! Gary has capitalised on his strengths (starting a video blog), which is the single biggest reason why this is such an outstanding success. Gary is very much in demand on the speaking circuit too!