http://www.youtube.com/user/northlandnz
I am so proud of Destination Northland for their series of simple yet very clever ‘Bazza’ videos showcasing Northland as a destination for Australians to visit. They’ve broken away from the stock standard tourism videos of boring yet pretty pictures, and instead  capitalised on Buzz marketing by creating these ultra funny Bazza videos.
I’ve taken quite [...]

BOOK:  Waiting for your Cat to Bark by Bryan & Jeffrey Eisenberg
This book is accompanied with a DVD and some other resources.  It was a very tough read and took alot of patience to read everything in order to unveil the gems hidden within.  So I recommend this book only for those who are very [...]

BOOK: How to Get Your Point Across in 30 Seconds of Less by Milo O.Frank
I’ve found this book particularly useful for my website and eNewsletter content writing – because on average you get only 8 seconds to captivate your visitor before they click off your website / eNewsletter / Sales Brochure etc.
Website visitors in particular [...]

Because my background is in Television Commercials, I get immense enjoyment when I come across online videos that are captivating. This Yike Bike video has cleverly used persona to draw on the audiences emotive side. Also plays on solving problems that the audience and their peers are currently experiencing. All aspects which are critical in creating Buzz

Dean has an uncanny ability to captivate an audience with his online and offline persona. Through some brave experimenting, Dean has unleashed a Buzz Marketing strategy which allows him to basically print his own money! Not a natural public speaker, Dean is an inspiration with his bravery at getting infront of a camera and audience.

I’ve become an avid follower of Andrew’s regular online shows. His success is driven from understanding and capitalising on his strengths, then using those strengths to add value to his viewers businesses. Andrew and I both share a keen interest in the principles that Dan Kennedy and Bill Glazer teach.
Recommend everyone watches episode 99.5 – it’s the best episode yet!