www.psychotactics.com by Sean D’Souza
It was 2006 when I first was introduced ‘Psychotatics’, and have been addicted to Sean’s articles and advice ever since.
I would advise anyone serious about effective marketing strategies, spends considerable time trawling through Sean’s articles. You will learn heaps!
My current area of fascination is around putting together presentations that really grab the [...]

BOOK:  Waiting for your Cat to Bark by Bryan & Jeffrey Eisenberg
This book is accompanied with a DVD and some other resources.  It was a very tough read and took alot of patience to read everything in order to unveil the gems hidden within.  So I recommend this book only for those who are very [...]

BOOK: How to Get Your Point Across in 30 Seconds of Less by Milo O.Frank
I’ve found this book particularly useful for my website and eNewsletter content writing – because on average you get only 8 seconds to captivate your visitor before they click off your website / eNewsletter / Sales Brochure etc.
Website visitors in particular [...]

These guys are very clever! They know how to take something rather dull such as a ‘kitchen blender’, and spice it up into something compelling!
They’ve filmed many videos of trying to blend unusual items, simply to answer the age old question… “will it blend?”.

Aswell as the outrageous “don’t try this at home” videos, they’ve got a massive Facebook following of almost 17,000 fans!

Thomas Sabo is not just any Jeweller. He’s taken his offline persona and put together a website that oozes personality and captivating storytelling. There wouldn’t be too many Jewellers who can do achieve online what Thomas Sabo has!

Before you leave his website, you absolutely must view his video. This video and website is an incredible showcase of how the best way to draw your audience into your sales funnel is through emotive storytelling.

Because my background is in Television Commercials, I get immense enjoyment when I come across online videos that are captivating. This Yike Bike video has cleverly used persona to draw on the audiences emotive side. Also plays on solving problems that the audience and their peers are currently experiencing. All aspects which are critical in creating Buzz

Dean has an uncanny ability to captivate an audience with his online and offline persona. Through some brave experimenting, Dean has unleashed a Buzz Marketing strategy which allows him to basically print his own money! Not a natural public speaker, Dean is an inspiration with his bravery at getting infront of a camera and audience.

Very readable and interesting to someone like myself who is fascinated by how Google has shaped the internet. Loads of small pockets of useful information – which can be transcribed into ways to boost web presence ROI!